WaterH: Scaling a Smart Bottle Brand into a Global Bestseller
By combining influencer marketing, AI-powered discovery, and full-funnel operations, WaterH achieved $6M+ GMV and over 100,000 orders worldwide.
Brand Background
WaterH is a Shenzhen-based smart bottle brand that transitioned from OEM manufacturing to building its own consumer brand. Facing strong competition in consumer electronics, the company needed to establish brand trust, scale sales, and create global recognition.
Challenges
Limited Brand Recognition
As a new brand transitioning from OEM manufacturing, WaterH had minimal brand awareness in the consumer market and needed to establish credibility quickly.
Need to Validate the Brand
The company needed to quickly drive sales to validate the new brand and prove market demand for their smart bottle products.
Heavy Competition
The consumer electronics and lifestyle products market is highly saturated with established brands, making it difficult for new entrants to gain traction.
Our Approach
Influencer Collaboration at Scale
Partnered with 3,000+ creators, including 800+ with over 100K followers, to build massive reach and credibility.
AI-Powered Discovery
Used Influenbase to target high-converting creators in lifestyle and tech categories, ensuring maximum ROI.
Performance Optimization
Focused resources on creators with proven conversion results, scaling campaigns based on ROI and performance data.
Content Diversification
Leveraged multiple formats—reviews, lifestyle scenarios, and viral TikTok trends—to maximize engagement and reach.
Results
GMV generated across global channels
Orders fulfilled worldwide
Influencer collaborations with 20%+ conversion rate
Orders from top influencer in a single day
Views achieved on TikTok