Snaplii: Driving FinTech App User Growth through Influencer Marketing
In a highly competitive U.S. market, Snaplii achieved 12,000+ downloads in 3 months at a CPI 67% below the industry average, powered by influencer marketing and TikTok Ads.
Brand Background
Snaplii is a digital wallet app that connects merchants and consumers through instant cashback and digital gift cards. Aiming to acquire cost-effective users in the U.S., Snaplii turned to influencer-driven strategies to cut through the noise of a crowded FinTech app market.
Challenges
High Acquisition Costs
Average CPI for FinTech apps in the U.S. is as high as $8.70, requiring cost-effective strategies.
Fierce Competition
Fierce competition in financial services apps targeting Gen Z and millennials.
Quality User Acquisition
Need to acquire high-quality users at scale within a limited budget.
Our Approach
Influencer Marketing at Scale
Partnered with 200+ TikTok influencers to create authentic, engaging content.
Content Production
263 influencer videos published, including cashback use cases and lifestyle storytelling.
Performance-Driven Ads
107 TikTok ads launched to amplify influencer content and maximize reach.
Data Optimization
Continuous monitoring of CPI and CTR to scale high-performing creatives.
Results
App downloads in 3 months
CPI, 67% below FinTech industry average
Targeted views from 246 influencer videos
Lowest CPI per influencer ad creative