Psylos1: From Emerging Chinese Streetwear to Top TikTok Shop Seller in the U.S.
Within two weeks of launching on TikTok Shop US, Psylos1 ranked #2 in shoe sales, powered by influencer marketing and AI-driven operations.
Brand Background
Psylos1 is a Chinese original streetwear brand targeting Gen Z consumers in North America. Competing in a highly saturated market, the brand needed rapid visibility, authentic content, and sustainable growth channels to penetrate the U.S. market.
Challenges
Limited Brand Awareness in the U.S.
As a new Chinese brand entering the competitive North American market, Psylos1 needed to establish credibility and recognition quickly.
Need for Quick Traction and Sales Proof
The brand required immediate market validation and sales momentum to prove product-market fit in a new territory.
High Competition in Streetwear & Footwear Categories
The streetwear and footwear market is highly saturated with established brands, making differentiation and visibility challenging.
Our Approach
Full-Funnel TikTok Operations
Launched TikTok Shop US and scaled within weeks.
High-Quality Content Production
Original creative videos to build credibility.
Influencer-Driven Growth
Leveraged influencer marketing to scale traffic and sales.
Paid Amplification
Meta ads with outstanding ROAS up to 41:1.
Results
in TikTok Shop US shoe sales within two weeks
GMV increased MoM
Meta ads ROAS achieved
Established sustainable influencer-driven sales funnel