RéVive: Driving Luxury Skincare Growth with AI-Powered Influencer Marketing
Through data-driven influencer campaigns and optimized advertising, RéVive achieved remarkable customer acquisition and sales growth on TikTok.
Brand Background
RéVive is a U.S.-based luxury skincare brand known for its science-driven anti-aging formulations. With a target audience of affluent women aged 35–65, the brand aimed to strengthen its digital presence and expand customer acquisition through TikTok marketing.
Challenges
High Customer Acquisition Cost
Luxury skincare products face significant challenges in customer acquisition costs, requiring strategic approaches to maintain profitability while scaling.
Premium Brand Positioning
Need to maintain premium brand positioning while driving conversions, balancing brand equity with performance marketing goals.
Limited Influencer Experience
Limited experience with influencer-led campaigns required building expertise and processes from the ground up.
Our Approach
Influencer Campaigns at Scale
Partnered with 100+ skincare and beauty influencers; achieved an 88% video publishing rate.
Content Strategy
Leveraged comparison videos, GRWM, and immersive skincare storytelling to highlight product benefits.
AI-Powered Optimization
Combined influencer content with ad testing to identify high-CTR creatives; best-performing ads achieved CTRs over 4%.
Full-Funnel Model
Built a three-layer model integrating influencer campaigns, brand-created content, and paid amplification.
Results
Influencer videos published; 127 orders generated
Orders from top-performing influencer in a single campaign
New customer growth; 2,363+ new email subscribers added
ROAS achieved; $44,373.70 in sales with $510.99 spend