BetterAlt: Scaling Ayurvedic Wellness Globally via Live Shopping
Through AI-backed live streaming and influencer incubation, BetterAlt achieved stunning growth—$23.57M in GMV over 6 months, driven primarily by organic traffic.
Brand Background
BetterAlt is a health supplement brand rooted in Ayurveda, offering natural solutions for gut health, sleep, stress, hormone balance, and skincare. Crafted in India with top-quality ingredients, the brand empowers wellness through a supportive community and timeless Ayurvedic wisdom.
Challenges
Expanding into TikTok Commerce
Despite strong traction on Shopify and Amazon US, BetterAlt aimed to expand into TikTok's content-driven commerce. However, low video views and live engagement presented significant hurdles in this new channel.
Our Approach
Live Account Incubation
Built a strategic account matrix aligned with brand tone to identify high-potential livestream accounts.
Cold Start Testing & Scaling
Conducted rigorous A/B testing to select top accounts; increased livestream frequency and extended durations. Three accounts matured into daily operations via BrandPal's China studio.
Livestream Ecosystem Expansion
Established a live studio in Los Angeles for U.S. operations; added Spanish-language streams and created a sub-channel in collaboration with influencer Stormi to target beauty audiences.
Results
GMV in 6 months, powered by live commerce
MoM GMV growth since Livestream launch
Of livestream traffic is organic
GMV per livestream session