Traini: Scaling a Pet Training App with AI-Driven Influencer Marketing
By leveraging influencer campaigns and TikTok Ads, Traini boosted installs and engagement for its AI-powered dog translator app.
Brand Background
Traini is a pet-focused mobile app that combines AI with training tools, including a "dog translator" feature. Targeting pet owners worldwide, the app needed visibility in the competitive pet care and lifestyle app market.
Challenges
Highly Competitive Market
Highly competitive pet and lifestyle app categories with numerous established players.
Controlled Growth
Need to drive installs at scale with controlled CPI in a cost-sensitive market.
Limited Brand Awareness
Low brand awareness in international markets required strategic positioning.
Our Approach
Influencer Collaborations
Partnered with pet creators on TikTok and Instagram to showcase Traini's fun and engaging features.
Content Strategy
Produced short-form videos with humor and pet lifestyle storytelling to resonate with owners.
Paid Amplification
Boosted top-performing influencer content via TikTok Ads to maximize installs.
AI-Driven Optimization
Tracked CPI and engagement metrics in real-time to refine campaigns.
Results
Views on viral videos featuring dog translator
CPI significantly below pet app industry average
Installs achieved in first 3 months
Increased in-app engagement with training modules