Siawag: Driving Sales Growth for a U.S. Wireless Earbuds Brand on TikTok Shop
Through influencer collaborations and AI-powered TikTok Shop operations, Siawag surpassed $100K in sales, establishing strong traction in the consumer electronics category.
Brand Background
Siawag is a U.S.-based consumer electronics brand specializing in wireless Bluetooth earbuds. With the fast-growing demand for affordable, high-quality audio devices, the brand aimed to leverage TikTok Shop to reach Gen Z and tech-savvy consumers.
Challenges
Highly Competitive Category
Highly competitive consumer electronics category with price-sensitive buyers
Building Trust Quickly
Need to quickly establish trust as a new brand on TikTok Shop
Limited Initial Reach
Limited initial influencer partnerships and awareness
Our Approach
Influencer Collaboration
Partnered with 200+ TikTok creators to generate authentic unboxing and review content.
AI-Powered Optimization
Leveraged data insights to refine pricing strategy and identify high-converting creators.
Affiliate & Creator Program
Activated affiliate distribution via TikTok product cards to broaden reach.
Content Strategy
Highlighted product features such as sound quality, battery life, and affordability through lifestyle scenarios.
Results
Total sales
30-day sales with 1,224 units sold