Shopper+: Unlocking E-commerce Growth via TikTok Marketing
By incubating brand TikTok accounts and scaling influencer-driven commerce, Shopper+ boosted awareness and engagement for its portfolio of private-label brands.
Brand Background
Shopper+ is one of the largest e-commerce platforms in North America, with multiple private-label brands under its umbrella. To capture Gen Z and millennial consumers, Shopper+ sought to expand its reach and engagement through TikTok.
Challenges
Build Brand Presence
Need to build brand presence for private-label products on TikTok
Social-Driven Sales
Increase social-driven sales and align with e-commerce strategy
Viral Content Creation
Create viral, authentic content to compete in a crowded digital market
Our Approach
Account Incubation
Built and managed TikTok accounts for Shopper+ private-label brands.
Content Creation
Produced viral short videos tailored for TikTok's algorithm, highlighting product utility and lifestyle scenarios.
Influencer Collaboration
Activated partnerships with creators to expand exposure and drive commerce.
E-commerce Integration
Connected TikTok campaigns directly to Shopper+'s platform to maximize conversions.
Results
TikTok accounts successfully incubated for private-label brands
Content that significantly boosted brand visibility
E-commerce sales driven by TikTok campaigns
Model for scaling content-driven commerce across ecosystem