Lord & Berry: Scaling a Milan-Based Cosmetics Brand on TikTok
Within just 30 days, Lord & Berry achieved 1480% GMV growth and sold out its hero mascara product, powered by influencer marketing and AI-driven operations.
Brand Background
Lord & Berry is a professional cosmetics brand founded in Milan, Italy. In collaboration with Shuiyang Group, the brand sought to expand into the U.S. market via TikTok, aiming to increase product visibility and drive online sales.
Challenges
Entering a New Market
Entering a new, competitive market with limited brand awareness required strategic positioning and rapid visibility building.
Creating Hero Products
Need to build strong content momentum to create a hero product that would drive brand recognition and sales.
Balancing Growth and Brand
Balancing fast growth with consistent brand positioning to maintain premium cosmetics brand identity.
Our Approach
Influencer Activation at Scale
Partnered with 700+ influencers in 50 days, 60% of them with 100K+ followers.
AI-Driven Matching
Selected high-ROI influencers based on engagement and relevance using AI-powered analytics.
Content Concentration
Focused content production around the waterproof mascara SKU, generating 300+ creator videos.
Data-Backed Optimization
Monitored performance to scale top creators and adjust campaign strategy in real-time.
Results
30-day GMV growth
Waterproof mascara sold out
Influencer collaborations in 50 days
Impressions on TikTok with strong engagement
Established a proven model for rapid SKU incubation via influencer marketing