Fotor: Driving Global Growth for an AI Photo Editing App
Through influencer-driven campaigns and ad amplification, Fotor achieved strong user acquisition and engagement in the highly competitive photo editing market.
Brand Background
Fotor is a globally recognized AI-powered photo editing and design app with millions of users. Competing against giants like Canva and PicsArt, Fotor needed to differentiate through AI features and cost-effective user acquisition.
Challenges
Intense Competition
Intense competition in the global photo editing app space against established giants.
Rising Costs
Rising CPI in creative app categories required cost-effective acquisition strategies.
Feature Differentiation
Need to highlight unique AI-powered editing functions to stand out from competitors.
Our Approach
Influencer Campaigns
Partnered with creators in design, lifestyle, and photography niches to showcase AI editing workflows.
Content Diversification
Produced tutorial-style videos, before/after comparisons, and UGC-driven content.
Ad Integration
Scaled influencer-led creatives with TikTok and Google Ads for global reach.
Performance Optimization
Continuously tested creatives to identify formats with highest CTR and lowest CPI.
Results
Impressions across TikTok and YouTube campaigns
Reduction in user acquisition costs vs previous ads
Increased installs in U.S., Europe, and Southeast Asia
Views per viral influencer tutorial