E-PAL: Accelerating User Growth for a Gaming Companion Platform
By leveraging influencer marketing and AI-powered content strategies, E-PAL rapidly expanded its user base and boosted in-app engagement among Gen Z gamers.
Brand Background
E-PAL is a gaming companion platform where users can find teammates, streamers, and gaming buddies for popular titles like Valorant, League of Legends, and Fortnite. With a Gen Z-focused community, the brand aimed to increase user acquisition and strengthen its positioning in the gaming ecosystem.
Challenges
Competitive Gaming Market
Highly competitive gaming and streaming market with established platforms.
Authentic Gen Z Content
Need to attract Gen Z users with authentic, engaging content that resonates.
User Retention
Monetization tied closely to user activity and retention in the platform.
Our Approach
Influencer Partnerships
Collaborated with gaming influencers and streamers to promote E-PAL's unique value proposition.
AI-Powered Targeting
Used Influenbase to identify high-engagement creators in gaming niches.
Content Diversification
Produced gameplay highlights, funny clips, and social interactions to attract Gen Z audiences.
Ad Amplification
Boosted top-performing influencer content through TikTok Ads to maximize installs and engagement.
Results
Impressions across gaming influencer campaigns
Increase in new user sign-ups within 3 months
Boost in app engagement with extended session times
Positioned as go-to platform for Gen Z gamers