D-POW: From New Entrant to #1 in TikTok Shop Silver Jewelry
Within the first month of launch, D-POW became the top seller in TikTok Shop's silver necklace category, driven by influencer marketing and AI-enabled operations.
Brand Background
D-POW is a fashion jewelry brand focusing on minimalist silver accessories. With a target audience of young consumers who value design and affordability, the brand sought to enter TikTok Shop as a new sales channel.
Challenges
New Store with No Initial Traffic
As a brand new store on TikTok Shop, D-POW had no existing traffic, sales history, or customer base to build upon.
Intense Competition in Fashion Jewelry
The fashion jewelry category on TikTok Shop is highly competitive with numerous established sellers and brands.
Need to Establish Credibility and Ranking Quickly
To succeed in a competitive marketplace, D-POW needed to build trust and achieve high rankings within a short timeframe.
Our Approach
Influencer-Led Growth
Leveraged Influenbase to identify and connect with silver jewelry influencers.
Content-Driven Visibility
Consistent creator videos showcasing product design and lifestyle scenarios.
Category-Focused Operations
Concentrated resources on silver necklace sub-category to dominate rankings.
AI-Powered Optimization
Tracked performance data to refine influencer partnerships and maximize ROI.
Results
in TikTok Shop US Silver Necklace category within the first month
in overall Silver Jewelry category
days to achieve rapid breakout as a new store
Established strong foundation for sustainable growth in jewelry niche