Barrio: Building a Perfume Brand's Presence on TikTok
By leveraging influencer campaigns and AI-enabled content strategies, Barrio quickly increased awareness and sales in the highly competitive fragrance category.
Brand Background
Barrio is a fragrance brand aiming to connect with younger consumers who value authenticity and lifestyle-driven products. With TikTok as its primary channel, the brand sought to expand awareness and reach fragrance enthusiasts worldwide.
Challenges
Low brand awareness in international markets
Barrio needed to establish its presence and build recognition in markets where the brand was virtually unknown.
Highly competitive fragrance category with strong incumbents
The perfume market is dominated by established luxury and designer brands, making it difficult for new entrants to gain traction.
Need to educate customers and differentiate from established brands
Creating compelling content that highlights unique scent profiles and brand values while standing out from competitors.
Our Approach
Influencer Collaboration
Partnered with lifestyle and beauty creators to produce authentic perfume review and daily routine content.
Content Strategy
Focused on storytelling—highlighting product scent notes and lifestyle scenarios.
AI-Driven Optimization
Leveraged Influenbase to track influencer performance and scale campaigns effectively.
Community Building
Encouraged UGC and organic content to amplify trust and reach.
Results
Significant increase in TikTok exposure and engagement
Generated strong traction within the fragrance community, creating viral UGC trends
Established Barrio as a rising fragrance brand on TikTok with measurable sales lift