Alibaba Driving Quality Traffic through Influencer Marketing
Within just 7 days, Alibaba achieved 1.5M impressions and 28,000+ unique clicks in the U.S. market, with CPC as low as $0.12.
Brand Background
Alibaba.com is a leading global B2B e-commerce platform that connects millions of buyers and sellers worldwide. For its U.S. website, Alibaba.com aimed to rapidly increase visibility and attract high-quality business traffic through digital campaigns.
Challenges
Drive Large-Scale Traffic
Drive large-scale traffic to the U.S. site within a short period
Cost Efficiency
Keep cost-per-click (CPC) below the $0.60 benchmark
Market Differentiation
Differentiate in an increasingly competitive B2B digital advertising market
Our Approach
Influencer Marketing
Engaged U.S.-based influencers to create short-form content targeting B2B buyers.
Paid Media Optimization
Combined influencer-led content with paid ads to maximize reach and minimize CPC.
Targeted Exposure
Focused campaigns on homepage promotion to capture relevant audiences.
Results
Impressions in just 7 days
Unique clicks (UV) to the U.S. site
CPC, significantly below the $0.60 target
To achieve breakthrough results